In 2022, Ford faced a higher number of recalls compared to any other US company, regardless of whether they were automotive-related or not. Unfortunately, it seems that this trend continues into 2023, as data from the National Highway Traffic Safety Administration (NHTSA) reveals that Ford has the highest number of automotive recalls in the first half of the year. According to the NHTSA, Ford has already issued 31 recalls this year, affecting over 4.1 million vehicles in the United States. It’s worth noting that by the same point last year, Ford had issued 44 recalls, impacting over 6.7 million vehicles. Although there seems to be a slight improvement, it remains concerning that Ford is still struggling with quality issues.
CEO Jim Farley promised to improve quality, but there's clearly still plenty of work to be done.
Notably, the Ford Fusion and Lincoln MKZ are among the vehicles most affected by these recalls. Over 1.3 million older models were recalled due to the risk of front brake hose rupture. Ford CEO Jim Farley acknowledges that enhancing quality will be a lengthy process, possibly taking several years to fully resolve. However, Ford is actively working towards improvement. The 2023 Super Duty truck range is the first to undergo manufacturing using new quality control methods, presenting a significant test for Ford’s commitment to building well-crafted vehicles.
It’s important to bear in mind that it’s preferable for an automaker to issue recalls rather than remaining silent about potential quality problems, particularly those that may impact safety. “Our goal is to achieve best-in-class quality performance for F-150, Super Duty, Bronco, and Ranger trucks and Transit vans by 2025, and to be among the leaders in all other segments,” stated Ford spokesperson Maria Buczkowski in a statement to Automotive News. “If we failed to prevent quality issues initially, our obligation to customers is to promptly detect and resolve them. Recalls serve as one way to achieve this and are a visible aspect of overall quality performance.”
Stellantis North America came in second place with 26 recalls affecting over 1.7 million vehicles. This comparison suggests that Ford still has a long way to go in order to achieve its goals of leading the industry in terms of quality. However, it is somewhat encouraging that there appears to be a slight improvement compared to last year’s figures.